Two months ago I entered the United States for business purposes. The point of contact I specified was "Company X".
Now I need to visit the States again, for business purposes, but I'm visiting "Company Y". Should I submit a new ESTA application or should I keep the old one?
I know that submitting a new one doesn't hurt, and in fact that's what I have always done in the past. However I'm becoming sick of paying the fee every 3 months or so :-)