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@MarkMayo I have heard it might be possible to check bags for free when transferring from international flight to us domestic flight, even if tickets are purchased separately. I read it somewhere that someone has done it!
Southwest, delta, virgin, ... have a similar program. The conditions are different. Some just need annual fee of the CC. Some need earning huge amounts of points.
@Karlson. I was looking for such an answer. See below. FYI, I once bought a ticket from southwest with 40% off in Dec and again in Jan they had a 35% off all flights sale. They seems to have these kind of offer every now and then.