US law regulating the issuance or refusal of visa applications requires the officer examining the application to presume that the applicant has immigrant intent. A successful visa application must disprove this presumption. Proving that something (here, an overstay) will not happen in the future is logically impossible, and in the real world very difficult.
The most powerful evidence is what @Harper - Reinstate Monica mentions as a well-established life. In other words, such strong ties to one's country of citizenship or residence that the applicant will not overstay in the US and will return home after the US visit. These factors can include the applicant's having ongoing, valuable, and long-term employment, owning a well-established business, the ownership or long-term lease or rental of real property where the applicant resides, and family connections such as children, parents, and a long-term spouse who rely on the applicant (both fiscally and emotionally) and to whom the applicant will thereby be compelled to return.
Personal bank accounts that reflect long-term, regular, and predictable deposits and withdrawals consistent with the applicant's claims of work, salary, and costs of living will be helpful.
Owning property in which the applicant doesn't live is much less persuasive, as is savings and other assets. All of these can be managed remotely or converted to cash and transferred internationally. They will add little or nothing to your application; given these assets' portability, they may well count against you.
Having friends or family in the US will weaken your application, as the examiner will see them as resources to support you if you overstay. Still, you must honestly answer all the questions on the visa application. If you do not and are found out by the examiner — and they have lots of resources to check on your answers — you will be banned permanently for misrepresentation.
Even if you demonstrate compelling reasons to return to your country of residence after the visit, as described in this answer, your application for a visitor visa may well be denied because of your US immigration history.