I have rented cars to transit between NY / FL. Sometimes the rate is reasonable ($20 per day), other times they want $250. As I understand it, the rate is lower if you are moving the car to a place where cars are needed or relieving the source of too many cars, and conversely the rate is higher if they have enough at the destination.
Is there a seasonal supply / demand rule of thumb (generalization) that predicts when is a good time to rent a car to go from FL to NY and vice versa?