From the media release on guestlogix.com:
The airline onboard retail industry has been growing annually at an average rate of 12.9% since 2012, and totaled more than $5 billion in sales in 2014...
Basically, it works, and makes the airlines more money. If it didn't, the airlines wouldn't do it (sidenote: Qantas is going to stop doing it this month). Captive market, bored passengers (customers), and duty free, even if some travellers might think they can get better deals elsewhere.
- Tobacco, wine/spirits and fragrances/cosmetics account for 70% of DFTR sales
- Region-specific DFTR trends exist – i.e. tobacco and
wine/spirits are a larger percentage of overall sales in EMEA (44%) compared to Asia Pacific (12%)
- With sales growth of 25%,
short/medium haul and long haul flights could outpace X-long haul flights in the future, despite relatively even DFTR sales at present