First of all, some airlines include the cost of a Tourist Card as part of their ticket price. From TripAdvisor:

If you are travelling to Cuba you will need a Tourist Visa, also known as a Tourist Card, to enter the country, along with your passport. Thomas Cook, Cuba Direct and The Holiday Place supply these as part of your package holiday. As from December 1st 2014 Thomas Cook will no longer send out the tourist cards by post, you will have to collect them at the airport. If you are flying with Virgin Atlantic you can purchase the visas for £15 at the Virgin Holidays desk which is situated to the right of the check in desks at Gatwick Airport or one of the following ways.

(NOTE: Should you be flying from Canada, airlines provide the Tourist Card in-flight on your way to Cuba, included in the price of your ticket.)

Secondly, these are available on line through agencies. For example Visa Cuba for UK. However this is for Citizens of the UK and Republic of Ireland plus any other nationality with residency in the UK or Republic of Ireland, though it does mention If you are not British or Irish, and do not have residency in either country, please contact our sister company Cuba Direct (0207 148 3042) as they may be able to provide you with visas when combined with other travel elements such as guesthouses/Casa Particulars.

On the other hand, TripAdvisor mentions for Cubaism:

It is available to everyone with a return ticket and is not citizen of India, Iran, Iraq, Sri Lanka, Vietnam, Pakistan and Sub-Sahara Africa.

So thirdly, being an Italian citizen resident in the Netherlands, the Cuban Consulate in Rotterdam is a possibility. Based on the online precedent above, residency may be more relevant than citizenship. Contact details they show are: Groot Handelsgebouw, Conradstraat 18, Entry E, floor 7, office154, 3013 AP, Rotterdam Telephone: (31-10) 206-7334 E-mail: [email protected] . However the official site is still showing:

so probably best to check all relevant information from that source before relying on it. In particular prices as they seem not to be disclosed on the site anyway. "FORTHCOMING EVENTS" even lists a meeting from more than five years ago.

Tourist Visa (Tourist Card)

The Tourist Visa or Tourist Card is only for purposes of tourism to Cuba. It is valid for one single entrance into national territory for a 30-day trip and can be extended for an additional 30 days at the office in the hotel where one has accommodations or with the immigration authority.

Minors must have their own Tourist Card even if they are travelling under their parents’ passport(s).

To obtain this visa in person at the Consulate, these documents are needed: -Valid Passport
-Plane Ticket with entry and return dates
-Payment of the Consular fee for this service

These documents are needed to obtain this visa by mail:

-Legible photocopy of valid Passport
-Legible photocopy of plane ticket with entry and return dates
-Payment of the Consular fee for this service
-Stamped self-addressed envelope for the visa to be sent back

NOTE: If the application is made by mail or via a third party, an extra consular fee will be charged for the pertinent Consular service.

All payments must be made in cash or by a bank certified cheque. All cash sent by mail will be refused and returned at the risk of the applicant.

For US citizens the above may not apply, see for example Lonely Planet.

It is possible to purchase a Tourist Card at some departure airports and upon arrival in Cuba.