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An airline company I've been keeping track of recently held a sale. Before the sale, the airfare prices were very cheap on weekends, and very expensive on weekdays (Sat, Sun, long haul flights are at $700 -- Mon-Fri are at $1,300!). During this long sale, their cost is $900 to $1,000. Maybe, because the cheapest flights have been booked at the sale's commencement and all that's left are the not-so-cheap but not-so-expensive fares...

Should I buy now or wait a few days after the sale?

closed as primarily opinion-based by Doc, Aleks G, Willeke, mts, JonathanReez Apr 24 '16 at 8:42

Many good questions generate some degree of opinion based on expert experience, but answers to this question will tend to be almost entirely based on opinions, rather than facts, references, or specific expertise. If this question can be reworded to fit the rules in the help center, please edit the question.

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    The general rule is that all sales are fake in the airfare business, unless it's a route with zero competition. – JonathanReez Apr 24 '16 at 8:52
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In general the rule about airfares is that they're illogical and unpredictable. The way not to go crazy is to view them a bit like playing the stock market: You never really know which way they'll go, but most of the time they go up.

Sales or special offers are just one particular variation on this.

If you already know that you're definitely going and when you're going, then book the best deal you can find as soon as you decide you will go. And then don't look back. It is possible, but not particularly likely, that prices will drop after you book, but it's not worth regretting if they do -- they might just as well have gone up.

If you haven't yet decided that you will definitely go, you can bide your time -- and then pounce if you happen to see a deal so good that it makes you decide to go. Then, again, don't look back.

Beyond this, there's not really any general advice to give you. How you make your decisions (and which deals might make you decide to go somewhere you were not sure of) depends on things only you can decide: How badly do you want to go there; how large is your budget; how risk-tolerant are you? You could hold out for a better deal, but the risk is that the price might only rise to the level where you can't afford it at all.

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Airfares do fluctuate wildly due to the airlines' yield management algorithms. Some search engines, such as KAYAK, try to predict prices for you.

One way to hedge your bets is to book using a service with a price protection guarantee. For example, FlightNetwork lets you claim a credit towards a future trip if the price drops after you buy. Orbitz can offer a partial refund if you find a lower price within 24 hours of booking.

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