I have noticed that renting a car in some countries through a broker is ridiculously cheaper than directly through an agency.
For instance, I am travelling to Macedonia for a road trip and would like to rent a car for 10 days. Prices on rentalcars.com are approx 1.5 times cheaper than directly through an agency (Sixt, Hertz, Enterprise, etc). Why?
When I make a booking on RentalCars.com I only get a reservation. I would still have to go physically to the dealer's desk anyway to pick up the car, fill out the paperwork, and pay the rental. And the dealer would still attempt to sell me additional insurance. So how can rentalcars.com have a lower price than a dealer?