I will soon drive through the North in Italy and due to some unexpected events I will need to be back much earlier than expected. So I want to sleep somewhere along the way and I am trying to find a cheap hotel/motel.

I'm thinking about something like the French “Première classe” hotel chain, cheap (about €35 a night for this one but €40-45 would be fine) and basic but clean and functional. The rooms are the same everywhere, the experience is really bland and they are often located in business parks close to the motorway but all that is a plus in this case. These motels also allow round the clock (self-service) check-in, with a credit card.

Are there chains like that in Italy?

  • 2
    We drive semi-regularly from Florence to Verona to Hemingway country and Venice on the motorway with no hotel reservations at all. There are always motel icons on the road signs and they are plentiful to the extent that advance planning isn't required. On the E70, you just take an exit, any exit and you'll find something. I can't see paying more than about EUR 30 - 40 except in the area around Trieste. Same thing goes for the trunk roads from Florence to Milan or Florence to Verona.
    – Gayot Fow
    Mar 9, 2016 at 4:30
  • @GayotFow Thanks for the tip! Sounds like an answer to me, you could post it as one…
    – Relaxed
    Mar 9, 2016 at 6:44
  • @Relaxed, in my answer, I would advise you that there are formulas and independents all along that road clustered at the slip roads. I haven't made a reservation in Italy for yonks. Same as the US also. Is that and my prior comment of any use such that it could be promoted to an answer?
    – Gayot Fow
    Mar 9, 2016 at 7:00
  • 2
    In my whole life (I lived 27 years in Italy), I never saw a low-cost hotels-chain in Italy... If you don't want to spend a lot, you could try a B&B. They are usually very good Mar 9, 2016 at 7:11
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    @Relaxed, Joe (to whom a tip of the hat) has done better than I could do. The only thing I can add is use Google Maps to orient over where you are and then zoom to surface view and you will see the opportunities. Try it, it's fun!
    – Gayot Fow
    Mar 9, 2016 at 10:54

2 Answers 2


BB Hotels

The closest thing to the Première Classe hotel chain in Italy seems to be the BB Hotels chain. There are 23 of these across Italy (mainly Northern Italy), mostly located close to the Autostrada. Prices can be as cheap as those of Première Classe hotels, and, outside of manned reception opening hours, automated check-in is available.


Another option are UNAWAY hotels, which are also scattered across Italy. Some of them are close to the Autostrada. Prices are more expensive than BB Hotels, and automatic/24-hour reception will depend on the hotel.

Non-Franchise Hotels on the Autostrada

As @GayotFow points out, there are sometimes motels/hotels adjacent to Autostrada exits, and often these are advertised on the Autostrada. Luckily, there is a website which allows you to search for them. The best way to go about this is to use the drop-down menu on the right on the homepage (the rest of the website is definitely not designed for UX):

Hotel Italia Autostrade website search using the drop-down menu

If all that fails, try querying your favourite search engine for motel autostrada.

  • I found exactly what I needed using the info you provided, thanks!
    – Relaxed
    Mar 9, 2016 at 17:19

The International Ibis chain is only a little above that, probably right there for their Budget line.

  • Yes, Ibis Budget hotels fit the bill and I didn't know Ibis was also present in Italy. Unfortunately, it seems they only have regular Ibis and Ibis Styles there (no Ibis Budget) but I see prices around €50, just a little over my target so that's definitely a useful suggestion, +1, thanks!
    – Relaxed
    Mar 8, 2016 at 23:52

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