This question arises from a conversation about road holidays in the UK, where I live.
I was chatting to an older friend of the family, and it turns out they haven't heard of smart motorways. They drive on motorways routinely (experienced driver) but assumed any lane closures were routine works (a lot of smart motorways are being upgraded at the moment).
Smart motorways require whole new areas of knowledge (different rules, different safety information, hard shoulder/refuge changes), and can kill if one isn't aware, unlike many changes to the law which are more intuitive. But they hadn't heard of any of this. They don't have a TV so they haven't been exposed to TV adverts. They don't look at billboards while driving to avoid distraction. They are "family, friends, walking, and board games" type people.
Was there some mailshot they missed, or how should they have known about these crucial matters? Smart motorways have been on the way for over a decade and they'd never registered the term. They thought it was some old buzzword for variable speed limits.
It could kill them , it could cost points. I was shocked - but I also didn't have an answer how it was intended that people not interested in TV or other advertising platforms would become aware of the huge changes. Surely it was too important to just leave to chance viewing of adverts and nothing more?