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Why does a UK-US-UK ticket not cost the same whether booked in the US or UK?

I have both US and UK credit cards, so it doesn't matter to me, but it seems absurd that the LGW-TPA-LGW ticket I just bought for less than $700 on the AA US site would have cost almost £800 on the AA UK site, a difference of almost $300.

Note I am NOT comparing a UK-US-UK trip to a US-UK-US trip. This is for the identical flights on the same days and times from LGW to TPA to LGW.

marked as duplicate by Michael Hampton, David Richerby, Mark Mayo Aug 22 at 21:23

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  • You will find the ticket is even cheaper, sometimes up to 20%, when you buy it in EUR, or in Rumanian Lei. I do that regularly. – Aganju Aug 22 at 21:41

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