I'm guessing your screenshot is from the Norwegian booking process. Searching around, you're not the first person to wonder about this. The Norwegian background info page seems to have it right:
Travelling to the U.S. (ESTA)
The Visa Waiver Program (VWP) allows citizens of countries that are
members of the VWP to travel to the U.S. without applying for a
specific visa. It is, however, a requirement of the U.S. Department of
Homeland Security for all passengers eligible to travel under the VWP
to apply for an Electronic System Travel Authorisation (ESTA).
but it would appear that the booking process is less intelligent about the whole from / to thing. One traveller reports getting an answer from Norwegian customer service:
I got this answer from Norwegian today in response to my question on
their facebook page.
This is only a reminder for the passengers who need to apply for the
So, in answer to your question
Are they all copying standard text written by someone unqualified or lazy?
Sort of. They are applying standard text regardless of whether it is relevant or not.