36

I saw this on a platform at Gare de Lyon in Paris.

enter image description here

There was a similar design, but featuring doughnuts further down.

I’m an uncultured tourist.

What are these trying to sell / say / do? I’m particularly curious about the woman / child / shopping trolley.

  • 5
    That's pretty clearly an adult going into the shopping cart, not a child. A child would have a much larger head relative to the size of its body. – Jeff Roe May 14 '18 at 18:36
  • 4
    Like most graphics used in advertisements, it's trying to say "I'm a really smart creative designer. Admire my work!" – Michael Kay May 15 '18 at 9:23
  • 1
    "Dispose of corpses responsibly, you special cupcake you" – RedGrittyBrick May 15 '18 at 9:37
  • 1
    what if love is a greedy need :) adopteunmec.com/lab/article/… – antony p May 15 '18 at 9:43
  • 1
    Better translation: 'What if love were a necessary indulgence' – jaytibann May 15 '18 at 10:06
37

This is an advertisement for the Adopte un Mec dating app/website. The site is also known abroad by the different translations of its meaning "Adopt a Guy".

Their logo features the cart.

enter image description here

  • 13
    Also, the design seems to indicate that adopeunmec helps you find the "one and only" in a sea of boring clones. – Eric Duminil May 14 '18 at 13:22
  • 1
    Yep, you nailed it both. – Quentin May 14 '18 at 14:15
  • 25
    Famous french dating website, where they always try to be creative in their advertisements. On a personal note I always wonder what would happen if the logo was reversed, man "adopting" a woman by putting them in their cart. – Pierpowl May 14 '18 at 14:24
  • 12
    @Pierpowl When the site first launched, this was the specificity of the site : it was free for women, and they were the only ones able to contact other users. This business model was meant to differentiate themselves from other websites where female profiles were swarmed by inbox mails. – Aserre May 14 '18 at 14:29

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