I recently noticed that Ryanair has a "Rewards" section on their dashboard.
Clicking this options only tells me that I don't qualify yet to any offer:
I tried to find out a bit more on the FAQ, but nothing really substantial came up.
I googled and apparently there were some news, a couple of months ago, about Ryanair loyalty program being introduced. It said something about simplicity and being different from others, but again nothing really substantial.
Does anyone know anything about this and what kind of benefits the loyalty program / rewards gives?