There was a lot of information on the How can I avoid or minimize jet lag? post, so I thought I'd ask something more specific here.
I will be travelling from South Korea to the east coast of the US. I want to be productive and energetic when I get there. Would it be better to sleep as much as possible during the trip or stay awake for some portions to match my target time zone? The long haul flight is from 6:00pm (Korea time) to 4:15pm (EST), so I'll be flying most of it during target timezone's daylight. I'm torn between getting as much rest as possible or matching the timezone.
Also, in terms of light therapy, what would be best for this situation?